BRAND EXPERIENCE
Digital Services, Ecommerce, Loyalty and the Experience Economy
PRESENTLY: Department of Motor Vehicles. Deputy Director, Digital Services Division, Appointed by Governor Gavin Newsom on November 20, 2021. DMV's mission is to deliver an outstanding experience to all our customers, powered by our people and technology.
California State Lottery. Chief, Engagement and Retention Marketing. 2020-present. The California Lottery’s mission is to maximize supplemental funding for public education through the responsible sale of lottery products.
A23 Advisors. Managing Director. 2016-2020. Clients included IHG, Sheraton, TripTuner, Bonwi Rewards, LivingMatrix (acquired by Atrium in 2020), and Trill Travel (acquired by Lonely Planet in 2019). See full client list here.
TripActions. Director, Corporate Communications and Public Relations. 2020. Clients included Zoom, Canva, Lyft, StitchFix, Rothy’s, MondoDB, Lime, SurveyMonkey, Twilio, Box, Yelp and Crate & Barrel.
myDigitalOffice. Head of Marketing. 2017-2020. Clients included Marriott International, Hotel Equities, Commonwealth Hotels and Resorts, Valencia Hotel Group, and Apple Hospitality.
iSeatz. Marketing and Communications Strategist. 2016-2017. Clients included IHG, Air Canada, AMEX, and Hertz.
Switchfly, Inc. Vice President, Marketing and Communications. 2013-2016. Clients included American Express, Mastercard, Marriott International, IHG, United Airlines, American Airlines, JetBlue Vacations, Southwest Airlines, Azul Brazilian Airlines, Emirates, Groupon, and LivingSocial.
Enterprise Software
Serena Software, Inc. - Acquired by Micro Focus, an HPE Company. Director, Marketing. 2008-2013.
Actian Corporation (formerly Ingres, a Computer Associates Company). Senior Manager, Marketing. 2007-2008.
Oracle Corporation. Manager, Global Online Advertising. 2005-2007.
Media and Entertainment
Forbes (Contributing Writer)
Better Homes and Gardens
Martha Stewart Living
PAPER Magazine
Out! Magazine
DreamWorks
Darren Star Productions
Comedy Central Films
Upright Citizens Brigade
Todo Con Nada Theater
Nada 45
Chashama
The Williamsburg Art and Historical Society
Parallax Productions
Photographer Danielle Levitt
Photographer Zoe Crosher
Filmmaker Julia Loktev
Filmmaker Mitch McCabe
Fashion
Charcy Evers
Jalan Footwear
Makaveli Branded
Hieros Menswear
Chickie Baby Couture
A Motion Studio
House of Jussara Lee
House of Costume National
Steven Alan Showroom
Real Estate and Architecture
The Ranch at Dogtown
John F. Peachy Architects
Peachy Construction