Career Snapshot

Trusted advisor to iconic brands, technology innovators, and agile project teams.

 
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FULL-FUNNEL EXPERTISE

Brand Building, Product and Service Design, E-commerce, Loyalty, and User Experience

PRESENTLY: Department of Motor Vehicles. Deputy Director, Digital Services Division, Appointed by Governor Gavin Newsom on November 20, 2021. DMV's mission is to deliver an outstanding experience to all our customers, powered by our people and technology.

California State Lottery. Chief, Engagement and Retention Marketing. 2020-present. The California Lottery’s mission is to maximize supplemental funding for public education through the responsible sale of lottery products.

A23 Advisors. Managing Director and Marketing Practice Principal. 2016-2020. Clients included IHG, Sheraton, TripTuner, Bonwi Rewards, LivingMatrix (acquired by Atrium in 2020), and Trill Travel (acquired by Lonely Planet in 2019). See full client list here.

TripActions. Head of Corporate Communications, PR and Media Relations. 2020. Clients included Zoom, Canva, Lyft, StitchFix, Rothy’s, MondoDB, Lime, SurveyMonkey, Twilio, Box, Yelp and Crate & Barrel.

Otelier. Head of Marketing and Communications. 2017-2020. Clients included Marriott International, Hotel Equities, Commonwealth Hotels and Resorts, Valencia Hotel Group, and Apple Hospitality.

iSeatz. Marketing and Communications Strategist. 2016-2017. Clients included IHG, Air Canada, AMEX, and Hertz.

Switchfly, Inc. Vice President, Global Marketing and Communications. 2013-2016. Clients included American Express, Mastercard, Marriott International, IHG, United Airlines, American Airlines, JetBlue Vacations, Southwest Airlines, Azul Brazilian Airlines, Emirates, Groupon, and LivingSocial.

Enterprise Software

Serena Software, Inc. - Acquired by Micro Focus, an HPE Company. Director, Global Marketing. 2008-2013.

Actian Corporation (formerly Ingres, a Computer Associates Company). Senior Manager, Global Marketing. 2007-2008.

Oracle Corporation. Manager, Global Digital Advertising. 2005-2007.

Entertainment and Media

  • Forbes (Contributing Writer)

  • Better Homes and Gardens

  • Martha Stewart Living

  • PAPER Magazine

  • Out! Magazine

  • DreamWorks

  • Darren Star Productions

  • Comedy Central Films

  • Upright Citizens Brigade

  • Todo Con Nada Theater

  • Nada 45

  • Chashama

  • The Williamsburg Art and Historical Society

  • Parallax Productions

  • Photographer Danielle Levitt

  • Photographer Zoe Crosher

  • Filmmaker Julia Loktev

  • Filmmaker Mitch McCabe

Fashion

  • Charcy Evers

  • Jalan Footwear

  • Makaveli Branded

  • Hieros Menswear

  • Chickie Baby Couture

  • A Motion Studio

  • House of Jussara Lee

  • House of Costume National

  • Steven Alan Showroom

Real Estate and Architecture

  • The Ranch at Dogtown

  • John F. Peachy Architects

  • Peachy Construction

Resume

Request my resume here.