Media
Expert Panel, Forbes Agency Council. “13 Ways VR May Power Future Marketing.” Forbes CommunityVoice, 29 May 2020.
Expert Panel, Forbes Agency Council. “16 Important Considerations For Branding During A Crisis.” Forbes CommunityVoice, 18 May 2020.
Expert Panel, Forbes Agency Council. “How Will Experiential Marketing Evolve? 13 Experts Share Their Views.” Forbes CommunityVoice, 15 May 2020.
Thompson, Serenity. “Five Rules For Using Controversy In Your Marketing And Advertising.” Forbes.com, 27 Apr 2020.
Thompson, Serenity. “Redefining the Modern Workplace.” Forbes.com, 6 Apr 2020.
Expert Panel, Forbes Agency Council. “13 Essential Insights To Consider Before Pursuing A Global Sponsorship.” Forbes CommunityVoice, 11 Dec 2019.
Thompson, Serenity. “Three Fresh Approaches For Female Founders In Search Of Funding.” Forbes.com, 10 Dec 2019.
Expert Panel, Forbes Agency Council. “12 Ways Non-Marketing Departments Can Help With Customer Journey Maps.” Forbes CommunityVoice, 1 Oct 2019.
Expert Panel, Forbes Agency Council. “13 Best Strategies To Ensure Video Marketing Success.” Forbes CommunityVoice, 30 Sep 2019.
Thompson, Serenity. “Your Cheat Sheet For Sourcing And Working With B2B Micro-Influencers.” Forbes.com, 24 Sep 2019.
Expert Panel, Forbes Agency Council. “11 Reasons TikTok Is A Sleeping Social Media Giant.” Forbes CommunityVoice, 3 Sep 2019.
Hoffmann, Melissa. “Platinum PR Awards Gala to Honor Amazing Brands, Agencies and People.” PR News, 23 Aug 2019.
Expert Panel, Forbes Agency Council. “Damage Control: 12 Ways To Create An Action Plan For A PR Crisis.” Forbes CommunityVoice, 1 Aug 2019.
Thompson, Serenity. “Four Steps To Help Women Executives Create An Effective, Time-Saving Style Strategy.” Forbes.com, 31 Jul 2019.
Expert Panel, Forbes Agency Council. “13 Tips For Keeping On Top Of Long-Lead Deadlines.” Forbes CommunityVoice, 30 Jul 2019.
Expert Panel, Forbes Agency Council. “Optimize Your Web Content For Voice Search With These 10 Tips.” Forbes CommunityVoice, 15 Jul 2019.
Expert Panel, Forbes Agency Council. “Understaffed In The Summer? 13 Tips For Managing Employees' Work When They're On Vacation.” Forbes CommunityVoice, 11 Jul 2019.
Expert Panel, Forbes Agency Council. “14 Apps Top PR Executives Can't Live Without.” Forbes CommunityVoice, 10 Jul 2019.
Expert Panel, Forbes Agency Council. “Five Mistakes To Avoid When Crafting A Marketing Plan.” Forbes CommunityVoice, 2 Jul 2019.
Gallagher, Maggie. “In Male-Dominated Tech Sector, Firm Offers a Platform Where Women Take the Lead.” The Stevie Awards Blog, 20 Jun 2019.
Expert Panel, Forbes Agency Council. “Six Ways To Help A Client With Impractical Ideas.” Forbes CommunityVoice, 19 Jun 2019.
Tatum, Susan (Producer). (7 May 2019). “From Controversy to Conversation.” Dare to Differentiate [Audio podcast]. Retrieved from https://www.iheart.com/podcast/256-dare-to-differentiate-43061683/episode/from-controversy-to-conversation-with-serenity-45288938.
Kwan, Mimi (Producer). (19 Apr 2019). Interview by Alexis Smith [Video recording]. Modern Mom. Midday Live. ABC7 News KGO. San Francisco, CA. Retrieved from https://abc7news.com/careers/where-can-women-gather-to-network-and-be-motivated-professionally-/5260467/.
Chief Blogger, A23 Advisors. A23 Advisors Blog. 2017-present.
Sparrer, Curtis. “What CMO’s Should Know About Speaking at Conferences.” Adweek, 2 Aug 2016.
Ghostwriter and Chief Blogger, Switchfly. The Departure Lounge Blog. 2014-2016.
Wollard, Charlotte. “How Playing Games Helps Serena Software Support Sales Reps.” AdAge, 2 Jul 2013.
Serena Software. “Just @#$% It!! What are they saying?” YouTube, @MisterMashup, 25 March 2008.