Sometimes You Just Stop Hitting it Big

The fashion show marathon covering New York, London, Milan and Paris for the last month is finally over, and the bulk of attendees had NOTHING to wear by the end of it. Buyers hated the clothes and sales were nonexistent.

Wondering what was so hideous about the clothes?

Too expensive. Fast fashion has proven itself a rival to designer tags. These days, fashion sales (like professional services) fall into a natural cycle of self-regulated cost based on simple rules of supply/demand. When designers get too greedy, us fashion slaves easily move to H&M, Zara, Target, etc.

No color. Boring. Blah. Not everyone lives in New York, London, Milan and Paris where people only wear black, and maybe white if its hot outside. The rest of the world loves color.

People don't want to wait until Fall 2008 to buy this stuff when the media is hyping it right now. Zara and Target will have similar stuff in about 2 weeks.

Clothes are are not a high-return investment. Leather goods, yes. Jewelry, yes. Homes, yes. People want to spend elsewhere.