5 Tips for Choosing Effective Marketing Content
Content marketing is the best way to get information to your clients or customers. It’s also the perfect way to gain the trust of your customers and increase your sales. Here are some tips on choosing the most effective content for your content marketing.
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1. Point out the competition’s mistakes and play to your key differentiators.
People, in general, want to avoid painful experiences. Pointing out all the ways your competitors fail to make life easier for your potential customers works to your advantage. Top 10 lists such as “The 10 Most Common Mistakes” or “10 Things You Don’t Want to Do” are especially effective in driving people to you, rather than your competitor. I’m not saying you should specify or point fingers at specific competitors - that’s unprofessional. Instead, use general statements and point out what makes your company - and your customers - shine.
2. Rely on listicles.
People love lists about things because lists are easy to filter through and pick out those points that pertain to them specifically. They also help people retain the information. Create content with bulleted lists showing how to do things faster and easier or how to make something work better.
3.Make life easier for your audience(s).
One of the biggest hurdles for some people is organization. Do the work for them by giving them plans, templates and research to make their life simpler. If you can make something straightforward and easy for someone, they will appreciate it.
4. Answer common questions with FAQs.
When you're discussing a common problem or situation, people tend to have the same questions. By providing the answers before someone even asks the questions, you make them feel more comfortable. It shows your company truly cares about their process and their needs because youíve taken the time to learn what keeps them up at night.
5. Dissect the latest trends.
This is a way to help your clients and customers keep up to date with the latest information from your company. This type of content lists the newest information or technologies and explains them in an easy to understand fashion.
Effective content marketing is all about continually giving the client or customer whatever information they deem useful. It demonstrates to prospects your company is paying attention to the needs of their clients and responding in an resourceful and expeditious manner. If the frequency and/or quality of information begins to slow down, your client base will begin to find another source of information, taking their sales dollars with them.
Making use of a freelance writing service is a good way to fulfill the needs of consistent and effective content writing. By using writers to help create your content, you can easily continue to provide fresh, new content. Once you have the articles, reports and other documents, offer them to your customers freely through email or a blog. Not only will your customers thank you in replies and comments but, more importantly, with their continued loyalty.