3 Unique Ways to Use Instagram to Generate Leads
You’re probably using Facebook ads to reach out to your target audience and generate leads. You may be using LinkedIn and feeling the pain of the high cost per lead. Are you utilizing your Instagram account for lead generation?
While you may be using the Instagram platform to engage with your existing audience, it could end up being an ideal channel for prospecting more B2B and B2C leads.
Instagram is the place to be, even for B2B offerings. Here are three unique ways that you can use your Instagram account to create more leads for your business, no matter what you sell.
#1 - Target and Retarget
A huge part of advertising on social media is user targeting. This allows you to make the most of your marketing budget by only enticing the users who are most likely to be interested in your products. When utilizing Instagram ads, you can use Facebook lookalike audiences and pixels to target the right users who have similar attributes to your existing customers. This feature on Instagram allows you to reach potential leads effectively through Instagram's adverts. This ensures that your ads are seen by those users who might be interested in what you have to offer.
#2 - Humanize Your Business
Another effective way that you can use Instagram to generate more leads is by putting a human face on your business. Consumers, who are living and breathing people, have grown tired of pushy sales messaging and in-your-face advertising. Instead, they want real interactions and a genuine relationship with your brand. When you take the time to humanize your brand on Instagram, you can win the trust of potential customers, which will increase the likelihood that you can turn them into a lead. Instead of just posting about your products, you can use Instagram to build relationships with your target audience.
#3 - Tell Your Fans’ Stories
When you have your fans backing you up, you strengthen the authenticity of your business. Plus, when real people are vouching for you, you have a better chance of building trust with a new audience. This allows you to eventually draw in the new users and turn them into potential customers. To generate more leads, use your Instagram account to tell real stories of existing customers and how your business has been able to make a real difference in their lives. Using fan stories is an effective advertisement that provides a more genuine and human touch.
There are plenty of ways that you can use Instagram to attract high-quality leads for your business. Implementing these three tips in your overall Instagram marketing campaign will help you gain new audiences and generate more leads.