Laura Wucher Real Estate Team (2016-2017)
Providing the best client experience by approaching every listing like a luxury listing.
Name of Campaign: Who You Work With Matters
Goal: Refresh brand for digitally-driven Millennial buyers, the develop and execute two-year marketing campaign to stay top of mind with prospective seller, referring clients and national media
Audience: Client base, Millennial first-time buyers, evergreen sellers, local news
Channel: Social media, PR, 1:1 pitching, live events, video, web, direct mail
Results:
#1 Real Estate Agent in Pleasant Hill 2016, 2017 and 2018
#2 Realtor in the United States for Commissions (Better Homes and Gardens Real Estate) 2016, 2017 and 2018
Pleasant Hill named Hottest Real Estate Market in the Nation for 2016 by CNN Money; Guest interview with KPIXTV, a CBS affiliate
The Social IT Game (2013)
Executive gaming roundtables helps sales reps understand account challenges, get to key decision maker.
Name of Campaign: Serena Software Orchestrated IT World Tour featuring Doug Serena, CIO, and The Social IT Game
Goal: Communicate value and benefits of application lifecycle management suite with a personalized interactive game that delivers actionable insights and provides sales with a benefits-driven basis for account penetration
Audience: CIO, VP Engineering, VP Release Management, Director of DevOps and IT technical decision makers within named accounts
Channel: Video (watch them all here), live events, email, sales call
Results: Generated 35x in pipeline opportunity in six months and coverage in AdAge
Serena Software Release Management (2012)
Modernizing the SDLC as the Mainframe gives way to Agile and DevOps.
Name of Campaign: Release the Fleece
Goal: Using account based marketing, field research and direct mail, generate at least five evergreen release management SQLs per North America field sales rep
Audience: CIO, Chief Product Officer, VP Engineering, Director of Development, Director of DevOps and Director of Product Management with named accounts
Channel: Email survey, direct mail, phone calls, video
Results: 10 SQLs leads per North America field sales rep; 310 total SQLs
Serena Software’s App Vision World Tour (2011)
Global event series taps the new app economy.
Campaign: Serena Software App Vision World Tour
Goal: To position Serena Software in the app-driven, agile-developed enterprise software environment, stepping out of it’s 30-year history in mainframe computing
Audience: Business decision makers in HIgh Tech, Financial Services, Biotech and Healthcare
Channel: Social media, third party ad placement, PR, email series, direct mail, live events
Results: Over 1,000 evergreen MQLs globally in six weeks