Winning mindshare

A bootstrapped, growth-stage innovator, TripTuner was seeking mindshare and market share in the global economy. TripTuner’s founder and CEO wanted to increase brand visibility and credibility, while eliminating the cost of sponsoring conferences. He engaged me as his thought partner, marketing advisor and earned media strategist.

First party data

TripTuner’s point of view is tied to it’s highly differentiated user experience , which captures nuanced traveler preferences in a simple swipe-tap combination. TripTuner’s aggregate platform data tells an interesting story.

A sense of humor

Wrapping up seasonal data with a sense of humor in a shareable snipgraphic provides information, perspective and entertainment to prospects, without asking them to commit to a registration form or a long form report.

The WHY

As a brainstorming partner, I was invited to join leadership in the WHY Discovery project to reinforce the TripTuner brand and purpose. The exercise yielded new positioning along with several new sales and marketing assets, including the video above.

Bold statements win the day

TripTuner’s CEO delivered six earned speaking roles in 2018, and he is on track to deliver twelve in 2019, along with the role of Chair at two highly acclaimed industry conferences. Additionally, my work with TripTuner has produced other significant increases, measured by:

— Number of in-target speaking engagements

— Number of new ideas generated

— Number of business connections formed

— Number of new business leads generated

— Ability to stay ahead of trends in the industry