Women in Travel Tech (WiTT) seeks to create an intimate peer-to-peer forum for female thought leaders in travel tech to share strategy, explore ideas among experts and solicit unbiased peer feedback. As a founding member, my role is to grow the community, productize our activities, and direct programming for the annual conference to meet business goals. My responsibilities include digital marketing, thought leadership and strategic partnerships.
With a small group size, WiTT cultivates an inclusive, non-competitive atmosphere that feels genuine, comfortable, trusted and safe for all members. Business is at the top of our program agenda, and we explore it with Professional, Personal and Practical topics that support a fluid-feeling, natural dialogue. The format focuses on interactive workshops so that all are heard and every idea is explored.
The novel coronavirus pandemic seriously disrupted the travel industry. At the same time, there is power in numbers and untapped wisdom in our community. To stay connected during this time of uncertainty, I organized #WiTTwednesday - 30 minute open forums held bi-weekly over Zoom. Time is used to tackle real-time challenges impacting the future of the industry, and the companies that compose it.
Building on the theme of connectedness, I developed and launched WiTT | weekly edition, professional, practical and personal development content for women in travel tech. The goal is grow the WiTT community at a time when we need one another the most.
Learn more about WiTT at womenintraveltech.com.