Hoteliers love this simple, beautiful information management platform for sourcing, processing and storing data. My role was to lead global marketing projects, helping the company to anticipate, design and plan for their future. I worked with diverse innovation methodologies and create new account-based marketing techniques for some of the world’s most progressive brands.
myDigitalOffice SaaS solutions are intuitive and easy to use, no matter your level of tech savviness. The logo represents simplified business processes and bringing together distinct sets of data into a cohesive business strategy.
From 2017 to 2020, I was responsible for marketing strategy, brand, budget, PR/AR, messaging, positioning, executive communications, ABM, content, product marketing and digital for this award-winning SaaS hotel information management and back-office automation platform.
The hospitality industry is in the midst of an era of digital transformation, with myDigitalOffice leading the way with data visualization dashboards and paperless solutions. Bold colors, modern typeface and generous white space reinforce the company’s unique identity in the industry.
myDigitalOffice’s corporate values revolve around their mission to transform the hotel back office through innovation and green technology. The brand identity aesthetic I developed is clean and bright, reflecting simplicity, efficiency, organic hues found in nature (multiple shades of green, sunlight, flowers, water), and zero-waste.
myDigitalOffice information management in the cloud allows hotels to go paperless and printerless, resulting in natural resource conservation for our planet and cost savings for hoteliers.
Each year, as part of their commitment to environmental sustainability, green technology and a paperless hotel back office, myDigitalOffice plants one tree for every hotel using its solutions. Learn more and see the results here.
myDigitalOffice is one of the fastest-growing companies in the emerging hospitality technology landscape. In January 2019, myDigitalOffice relocated its headquarters to Bethesda, Maryland, a hub of hospitality innovation. In February, the company on-boarded a global hotel brand, fuelling significant ARR for the next five years. In September, the company announced the completion of its Series A raise. myDigitalOffice closed the year with 3x year-over-year growth. The number of myDigitalOffice solutions deployed in hotels grew 186% from 700 to 2,000 that year, pushing the total number of platform users to over 5,000.
An executive visibility program adds buzz and reach to the myDigitalOffice brand. Earned media and strategically placed paid media augment speaking opportunities, startup pitch contests and panels featuring by the founder and CEO, named among the best and brightest travel leaders under 35 by the prestigious travel analyst firm, Phocuswright.
In January 2020, myDigitalOffice was named #1 Hotel Accounting and Finance Software Solution by Hotel Tech Report, winning the Hotel Tech Awards in the same category based on customer reviews.
My product marketing strategy starts with specific, differentiated value-drivers for solution selling. From there, I develop a strategic architecture for positioning at the corporate, market, and key decision-maker levels, as well as outcome and capability messaging for the go-to-market portfolio.
Bounce rate and time on page are weighty factors in SEO. Video keeps people on mydigitaloffice.com longer, entices them to view more pages and, ultimately, influences a call to action..
myDigitalOffice has gone through three product launch cycles for myDocs digital document management, the myPerspective mobile app, and the myData datafeed.
I use video how-to’s to show myDigitalOffice customers how easy and useful their solutions are. 15-second tips and tricks delivered in an email every other Friday communicate the steps quickly and help almost anyone understand the subject.
Hoteliers are entrepreneurs, and their time is precious. We keep open rates and click through rates high with succint subject lines and focused messaging - with only one call to action at a time.
By conducting proprietary research, myDigitalOffice gathers special information that prospective clients can’t find elsewhere. This useful information demonstrates to prospects and customers that we have the expertise to help them. We leverage this original data for PR, social media, speaking opportunities, content marketing, blogging and lead generation.
Learn more about the growth, wins and successes of myDigitalOffice and the companies who use the platform.